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Surge
Discover hot gay men nearby with the fastest-growing gay dating and social networking app on the Apple App Store.
Challenge
Surge needed to succeed in a highly competitive dating app marketplace. This required the app to have perfect UX design and a robust backend with many complex features including spam detection, a dynamic photo-processing system and an array of real-time functions, like chat. Surge also needed to kick-start its distribution and monetization.
Solution
Surge designed and developed the iOS and Android platforms as well as the landing page, backend solution and administration. Users are uploading tons of photos to the site, so a special semi-automatic image processing engine was developed to help cope with the growing volume. STRV has also developed a tool for customer support, as well as a spam detection engine and real-time features such as chat with active/inactive status options based on Firebase.
The mobile marketing department focused on growth. A combination of ad campaigns, ASO, social media influencers and other activities helped get Surge from zero to 2.5 million users. By adding new functions and improving the UX, Surge boosted its monetization from $9K to $100K a month.
Surge is a cutting-edge gay dating and social networking app with a wide-ranging community full of thousands of men looking for hookups, chats and/or long-term relationships. Surge is currently the fastest-growing gay dating app on the US market and the most searched gay dating app on the Apple App Store. The concept is easy: Swipe right to 'like' a guy and left to 'pass.' Users can start chatting with other men in the Surge community once there is a mutual connection.
Project Stats
- 2M+Registered users
- 4.6Stars rating
- 10MChats sent/month
Services
Longterm relationships
6 out 10 dates at PlentyOfRainbows end in a long term relationship. We put our efforts into matching serious singles to create a longterm relationship with potential.
Romantic Matching System
Based on your profile answers we will automatically match you with people having filled in the same interests. This way it's easier for you to find a match you have most in common with.
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100% FREE
This community is 100% free and always will be. Put your credit card away, just have fun and meet your dream partners.
Genuine Folks
Thousands of genuine people are looking for same you are, ready to date and play 24 hours a day. PlentyOfRainbows was created for gay men and women to find their dream partners for serious relationships, however simple dating and casual sex was added for some extra spice.
Dating Diaries
Share your experiences, the good and the bad from previous dates and relationships. It gives your potential match a great insight on who you are.
Serious rules
You can do literally anything on PlentyofRainbows. However we do not tolerate harrassments, discrimination or any other form of respectless behavior. An administration team is on duty 24/7 to filter out folks that don't respect or accept this one SIMPLE and serious rule.
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In Summary
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